Corporate / Our Perspective
Honda Rearview Report: September 7 - September 13, 2013
Published September 13, 2013
"This has been a very exciting week for Honda as we begin announcing the theatres that will receive a new digital projector through Project Drive-In, ensuring that communities across America will continue to share in the experience of cinema under the stars.
Drive-in theatres are an iconic part of our culture that should not be relegated to history books. They represent a unique role for the automobile in American life that we want to see continue.
It has been especially rewarding to watch Project Drive-In empower community spirit with more than two million people voting in an effort to save their local drive-in theatres. In turn, this has inspired all of us at Honda to try to save even more drive-ins – including the first ever Twitter auction using Vine videos, and our donation of a 2014 Odyssey Touring Elite to fund additional digital projectors and save more theatres. We have a few additional surprises up our sleeve not to be missed, so continue to follow Honda's Project Drive in and stay involved at www.projectdrivein.com or on Twitter @Honda."
- Mike Accavitti, senior vice president of auto operations at American Honda