Corporate / Our Perspective
Honda Rearview Report: May 17 - May 23, 2014
Published May 23, 2014
"We're thrilled that the Honda brand is leading the pack in the first lap around the track in 2014 with Accord, Civic, CR-V and Odyssey leading their segments in retail registrations for the first quarter of 2014.
In a business environment marked by intense competition and heavy incentives, excluding full-size pickups, the Accord, Civic and CR-V ranked first, third and fourth, respectively – in registrations among individual car buyers in the first quarter of 2014. And Accord remains the most popular new car with individual American car buyers through the first three months of 2014, following up on its industry-topping performance in 2013.
With more than 98 percent of all Honda products being purchased by individual buyers, we really appreciate our Honda customers for the trust they continue to place in our products."
Jeff Conrad, Senior Vice President and General Manager, Honda Division