Corporate / North American Operations / Executives
Takuji Yamada is president of Honda North America, Inc. (HNA), president & CEO of American Honda Motor Co., Inc. (AHM) and COO of North American Regional Operations of Honda Motor Co., Ltd. (HMC). Mr. Yamada assumed these positions on April 1, 2014. Mr. Yamada has served concurrently as a managing executive officer of Honda Motor Co., Ltd. since 2012.
Prior to taking on these leadership roles, from 2012 through March 2014, Mr. Yamada held the position of executive vice president of American Honda, with operational responsibility for all American Honda businesses, as well as director of Honda North America and American Honda.
Previously, from 2008 to 2012, Mr. Yamada held the position of Chief Operating Officer of Power Product Operations at Honda Motor Co., Ltd., where he oversaw Honda's global power product operations.
From 2006 to 2008, he held the position of president, Honda Motor Europe (North) GmbH, overseeing the company's operations in Germany.
From 2002 to 2006, Mr. Yamada held a series of positions at American Honda, his second assignment in the U.S., which culminated in being named executive vice president, Automobile Operations/Export Sales Division in July 2005.
Mr. Yamada's career with Honda Motor Co., Ltd. began in 1980. In 1984, he was assigned to the Overseas Operations department within the Power Equipment Division of Honda Motor Co., Ltd. In 1985, Mr. Yamada was promoted to assistant manager, serving as coordinator for the Power Equipment Division at American Honda, his first assignment in the U.S.
In 1987, Mr. Yamada returned to Tokyo to work in the Overseas Power Equipment Sales Division, where he oversaw the export and sales expansion of power products to the Oceania market. In 1990, he was assigned to Honda Australia Pty., Ltd. where he was in charge of automobile marketing and new model introductions.
From 1996 to 1998, Mr. Yamada served as assistant manager of the Asia/Oceania Automobile Division for Honda Motor Co., Ltd., providing support for overall automobile business expansion in the Association of Southeast Asian Nations (ASEAN) countries. In 1998, he became a manager in the Chinese Automobile department, Chinese Division where he was instrumental in reaching an agreement for automobile sales joint ventures in China and developing and implementing an automobile sales network in China. Mr. Yamada was then assigned to the North American Automobile Sales department within the North American Division in Tokyo in 2000.
Yamada graduated from Dokkyo University in Japan in 1980 with a bachelor's degree in economics.
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