Corporate / North American Operations
American Honda Reports April Sales Increase of 5.7 Percent
American Honda Motor Co., Inc., posted April sales of 124,799, an increase of 5.7 percent based on the daily selling rate* compared to April 2010 results of 113,697, the company announced today. American Honda year-to-date sales of 432,777 represent an increase of 14.6 percent based on the daily selling rate*.
Record-breaking April sales of the CR-V, Fit and Insight pushed April sales of the Honda Division monthly sales to 113,195, an increase of 5.9 percent versus April 2010. The CR-V crossover utility vehicle was up 25.3 percent for the month to an April record of 21,683. Sales of the sub-compact Fit increased by 66.3 percent to an April record of 8,116 and the Insight hybrid increased by 35.4 percent to an April record of 2,644 units. Sales of Honda cars increased 6.7 percent overall for the month to 67,536, with Accord and Civic selling 30,310 and 26,777, respectively, for April.
"Honda had another very strong month led by Accord, Civic and CR-V. In fact, sales of the versatile and refined Honda CR-V, America's best-selling SUV, broke records for the third consecutive month," said John Mendel, executive vice president of sales for American Honda. "While our current dealer supply of vehicles remains adequate, we know that production constraints may start to affect sales into the summer months. However, we are working closely with our dealers, and together we are committed to continue our focus to support the needs of our customers."
Acura Division April 2011 sales increased 4.2 percent to 11,604 compared to April 2010. The MDX luxury sport utility vehicle led the division with sales of 3,912, an increase of 1.4 percent over April 2010.
*The daily selling rate (DSR) is calculated with 27 days for April 2011 and 26 days for 2010. Year-to-date, the DSR is calculated with 102 days for 2011, versus 100 days for 2010. All percentages reflect DSR.
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