Corporate / North American Operations
American Honda Reports January Sales Increase; Civic Up Nearly 50 Percent
American Honda Motor Co., Inc., today reported January 2012 monthly new-vehicle sales of 83,009, an increase of 8.8 percent over January 2011. The Honda Division posted January 2012 sales of 74,628, an increase of 9.3 percent year-over-year.
In its first full month of sales, the all-new Honda CR-V set a January record with sales of 18,960, up 16.0 percent over last year's record-setting total of 16,339. The Civic also continued to build momentum with sales of 21,883, up an impressive 49.5 percent compared to January 2011. The Accord posted January sales of 13,659, up 1.5 percent from the same period last year. Honda's Ridgeline pickup posted its second consecutive month of double-digit sales growth, up 45.6 percent year-over-year to 1,245 units.
"Honda's return to full strength on the manufacturing front is already beginning to pay dividends on the sales floor," said John Mendel, American Honda executive vice president of sales. "On top of kicking off 2012 with record January sales for the new CR-V, it's gratifying to see how many Civics we can sell when we actually have Civics to sell. It's great to see customers embrace this great vehicle now that our dealers have enough cars on their lots."
The Acura Division's January sales totaled 8,381, up 5.3 percent compared to January 2011, with two models registering strong sales increases. Sales of the TL sedan reached 2,283, up 43.4 percent from the same period last year, while TSX sales totaled 2,266, a year-over-year increase of 16.7 percent.
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