Corporate / North American Operations / Value to America
Decade by Decade Summary of Honda in America
Honda created the motorcycle market in the U.S. By leading American consumers to reconsider the motorcycle's place in society Honda almost single-handedly changed the image of 2-wheeled transportation from something for motorcycle gangs to a form of transportation appropriate for everyone.
With the front-wheel-drive Civic, equipped with a cleaner, more fuel efficient and transverse-mounted engine, Honda demonstrated to the industry that it was possible to meet new requirements for cleaner air while offering customers a fun-to-drive car with higher fuel economy.
The Accord became the industry benchmark spawning a new generation of mid-size cars … and by building Accord in America, Honda demonstrated that it was possible to build high quality automobiles in the U.S. Accord became the first international nameplate to become best-selling car in America.
Meeting challenging new requirements for low emission vehicles years ahead of schedule at a time when other automakers said it was too difficult, Honda demonstrated that it was possible to meet the LEV, ULEV, and SULEV requirements while also meeting the needs of customers. As a result of these advances in clean emissions technology, the industry can now focus on reducing greenhouse gas emissions to address global climate change.
By simultaneously advancing both advanced environmental and safety technologies and making them affordable for customers, Honda is leading the way in creating environmentally responsible mobility for a new generation. This has included Introducing America's first gas-electric hybrid vehicle and the first fuel cell vehicles leased to individual customers – while offering safety technology as standard equipment in all of its vehicles.