Honda Pledges $100,000 and Donates Portable Generators Toward Midwest Tornado Response Efforts

Honda today announced a donation of $100,000 to the American Red Cross - Disaster Relief Fund, for use during humanitarian relief and recovery efforts in areas affected by the recent tornadoes in the Midwest. In addition, the company will donate Honda portable generators to local relief agencies to aid in recovery and rebuilding efforts.

"Honda wants to support the many individuals and families devastated by the recent tornados in the Midwest," said Tetsuo Iwamura, president and chief executive officer of American Honda Motor Co., Inc., and chief operating officer of Honda's North American region. "As we have responded to past natural disasters, supporting the Red Cross and other local relief agencies is an effective way to quickly help those affected by the storms."

In addition to the monetary contribution and donation of portable generators, American Honda Finance Corporation is instituting measures to provide relief to customers directly affected by the storms . These include extensions of loan payments, waivers of late charges and other services as appropriate.

Honda has been in close communication with the Red Cross regarding its need for material and equipment. The company has a longstanding relationship with the Red Cross and has supported the emergency relief organization in previous disaster relief efforts through cash, product and in-kind donations.

The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. For more information about the Red Cross, please visit

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Marcos Frommer (Honda North America): 310-783-7837

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