Honda Automobiles / CR-Z
Honda Takes Over Times Square for First-Ever 3-D Launch of All- New 2011 CR-Z Sport Hybrid Coupe
Honda held the first-ever takeover of Times Square in 3-D technology today to support the launch of the all-new CR-Z sport hybrid coupe. Spanning five blocks of Times Square, the event marked the first time 3-D footage was broadcast to the public space. As a part of the takeover, Honda ran 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street), displayed several CR-Z's and sponsored a special performance from chart-topping hip-hop trio, N.E.R.D. An estimated 250,000 people attended the CR-Z event in Times Square today.
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