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Honda Lights Up Movie Screens at Cherry Bowl Drive-In Theatre with Second Digital Projector Award
Cherry Bowl Drive-In has become one of five drive-in theaters no longer in jeopardy of closing its doors thanks to Honda's Project Drive-In. With the end of 35-mm film distribution this year, and the costly switch to digital projection nearing, Honda created Project Drive-In as a national effort to save as many of America's remaining drive-ins as possible. Through Project Drive-In, awareness is being raised across the country, offering communities simple ways to get involved and helping this historic part of American cinema and car culture live on.
In celebration of the Project Drive-In award, the Cherry Bowl Drive-In, located at 9812 Honor Hwy in Honor, Michigan is inviting the local community to a special celebration today at 6:00 pm ET. In addition, following the September 21 Los Angeles premiere of Cloudy with a Chance of Meatballs 2, all drive-ins receiving digital projectors, care of Honda's Project Drive-In, will have the opportunity to screen the highly-anticipated film before its wide release date.
The five drive-in theaters set to receive a new digital projector from Honda's Project Drive-In were determined by the over two million votes received from Aug. 9 to Sept. 9 at www.projectdrivein.com. Visitors to the site were encouraged to share Project Drive-In information with family and friends via social media, email or texts, pledge to see one movie at their local drive-in and contribute to the national save-the-drive-in fund to help keep more drive-ins in business.
"Thanks to the Honor community, Cherry Bowl Drive-In's outdoor screen will stay lit for decades to come," said Alicia Jones, Manager of Honda Social Media at American Honda Motor Co., Inc. "We're proud of our involvement in this cause and to help these small businesses remain a thriving part of their communities."
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2013, Honda marks 40 years of the Civic model, with more than 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.
About Cloudy with a Chance of Meatballs 2
Cloudy with a Chance of Meatballs 2 picks up where Sony Pictures Animation's mouth-watering comedy left off. Inventor Flint Lockwood thought he saved the world when he destroyed his most infamous invention—a machine that turned water into food, causing cheeseburger rain and spaghetti tornadoes. But Flint soon learns that his invention survived and is now creating food-animals—"foodimals!" Flint and his friends embark on a dangerously delicious mission to battle hungry tacodiles, shrimpanzees, hippotatomuses, cheespiders and other foodimals to save the world—again! Directed by Cody Cameron and Kris Pearn. Screenplay by Erica Rivinoja and John Francis Daley & Jonathan Goldstein. Story by Phil Lord & Christopher Miller and Erica Rivinoja. Inspired by the book Cloudy with a Chance of Meatballs written by Judi Barrett and illustrated by Ron Barrett. Produced by Pam Marsden and Kirk Bodyfelt.