Honda Marine announced today that it has retained Atlanta-based J. Addams & Partners, Inc. as its national public relations counsel. Founded in 1987, the full-service firm has a diverse portfolio, having served clients ranging from startups and nonprofits to some of the world's largest private and publicly-traded companies. The agency is a certified women's business enterprise.
"As agency of record for Honda Power Equipment, J. Addams & Partners now will support and strengthen Honda's growing presence in the marine sector, executing a cohesive, marketing communications strategy for both American Honda operating divisions," said John Fulcher, senior manager, Honda Marine.
According to Mr. Fulcher, Honda retains the new public relations firm as part of a strategic new marketing expansion, including advertising, sales promotion and marketing communications.
Serving as Honda liaison for J. Addams & Partners is Brian Johnston, a Honda veteran who will work at Honda Marine's national offices in Alpharetta, Georgia. For the past several years he has worked with Honda Marine in sales, logistics and communications areas. Mr. Johnston's media relations background also includes work with Boys & Girls Clubs of America as well as Atlanta's Woodruff Arts Center. .
"Working with J. Addams & Partners affords me the opportunity to combine my Honda experience with additional communications resources to support the company in a new capacity," said Mr. Johnston.
Synonymous with a proud legacy of innovation and leadership, Honda Marine has remained at the forefront of performance, technology and quality for more than 30 years, working to continually change the shape of the marine industry.
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Honda Marine, a division of American Honda Motor Co., Inc., manufactures and markets a complete range of outboard marine engines. Its comprehensive product line is powered exclusively by environmentally advanced 4-stroke engines.
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