Honda Marine was recently recognized for its website's excellent content and design by National Marine Manufacturers Association (NMMA) and boats.com in the first North American Marine Industry Web Awards.
Recognized as the Best Marine Equipment Site, www.honda-marine.com was selected for its exceptional content, customer focus and comprehensive product information. "Honda Marine's site provides excellent content and product information, and the Outboard Professor is a great feature," said James Nolan, general manager of boats.com. The judges also liked the layout of the site, which is easy to navigate, he added.
Redesigned in 2004, Honda Marine's interactive website uses videos, photography and graphics to explain the features and benefits of each engine model. "We wanted consumers to be able to make informed decisions easily through an interactive virtual experience and see the Honda advantages," said John Fulcher, senior manager for Honda Marine.
"When looking at the homepage, you can see that Honda Marine understands its market," Nolan said. The home page features attention-getting visuals and gives consumers easy-to-navigate menus for finding product information, locating dealers and downloading manuals.