Honda Marine Recognized By J.D. Power And Associates

Honda Marine announced today that its EFI outboard engines ranked "Highest in Customer Satisfaction with Four-Stroke Outboard Engines" in the J.D. Power and Associates 2007 Marine Engine Competitive Information Studysm. Honda has received the four-stroke EFI outboard award for three consecutive years.
Honda Marine engines scored 939 out of a possible 1,000 points, the highest total since the award's inception. The study also reported an increasing awareness among boat owners that higher-technology engines deliver a superior overall boating experience. Further, the study showed an increase in demand for quiet, efficient, clean-running engines.

"Receiving this recognition for the third consecutive year further illustrates Honda's commitment to building superior products with outstanding performance and unparalleled reliability," said John Fulcher, senior manager, Honda Marine. "The acknowledgement by J.D. Power and Associates reflects that Honda and its dealers are delivering on their promise to provide customers with an outstanding sales and service experience."
J.D. Power and Associates presented the award to Honda during a ceremony today at the Miami International Boat Show. Best known for its work in the automotive industry, J.D. Power and Associates has, in recent years, expanded to serve a number of other industries, including marine engines.

Editor's Note:

Disclaimer: Honda received the highest numerical score for EFI four-stroke engines in the proprietary J.D. Power and Associates 2007 Marine Engine Competitive Information StudySM. Study based on 8,238 responses, measuring 5 EFI four-stroke engine brands and owner opinions of 2005 and 2006 model year boats registered June 2005-May 2006. Proprietary study results are based on experiences and perceptions of owners surveyed September-October 2006. Your experiences may vary.

Honda Marine, a division of American Honda Motor Co., Inc., manufactures and markets a complete range of outboard marine engines. Its comprehensive product line is powered exclusively by environmentally advanced 4-stroke engines.

Information for media regarding Honda Marine's products is available at

Consumer information, including model overviews and updates, video clips, and complete specifications regarding Honda products, is available at

For product inquiries and dealer locations, please call 800-426-7701.

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