Honda Marine has received a MarCom Platinum Award for its computer-based dealer service training program. Honda's online training solution, Honda Marine University, was produced in conjunction with Irvine, California-based Pacific Technology Solutions (PTS), and has inspired service excellence in Honda Marine dealerships nationwide.
Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards program recognizes outstanding creative achievement by industry professionals whose talent exceeds a high standard of excellence, and whose work serves as a benchmark for the industry. Winners are selected from more than 200 categories in seven forms of media and communication efforts, including: marketing, publications, promotions, public service/pro bono, creativity, and electronic/interactive.
"Honda Marine's commitment to an outstanding customer experience is unparalleled," said Paul Sabourin, national manager for technical education, Honda Marine. "Our partnership with PTS in creating this outstanding training program affords Honda the ability to train service professionals on the individual level while maintaining a consistent, customer-focused message across our dealer network. Honda Marine University provides dealership staff with a timely education model that is available 365 days of the year and meets the challenges of the dealership education scheduling. Our dealers have warmly embraced Honda Marine University; 5,300 users have attended since its inception in November of 2007. Dealer training remains a key element of our overall strategy to secure a strong base of customer support, and this year Honda Marine will launch a comprehensive program to help dealers determine how they are supporting the customer. The program will also create a feedback loop for dealership management to improve their service activities.
Honda Marine, a division of American Honda Motor Co., Inc., markets a complete range of outboard marine engines. Its comprehensive product line is powered exclusively by four-stroke engines.
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