Hondanews Online Newsroom

HondaJet: HondaJet Product, Program and Entry-Into-Service News at EBACE

Sun, 13 May 2012 04:00:00 -0700

Honda Aircraft Company today made several announcements during its media briefing at the European Business Aviation Convention and Exposition (EBACE) in Geneva, Switzerland, that underscore progress and momentum toward certification of the HondaJet light business jet.

Honda Aircraft announced and demonstrated key new product enhancements in the HondaJet's avionics and cabin management systems. The company announced the first flight of its fourth conforming flight test aircraft and reviewed progress in structural testing and system testing, such as landing gear drop testing and icing wind tunnel testing, for certification. The company also shared progress in preparing for the aircraft's entry into service with news regarding the HondaJet flight training and groundwork on its new Maintenance Repair and Overhaul (MRO) 54-acre site.

"Honda Aircraft is advancing toward certifying the HondaJet and delivering the aircraft to customers," said Michimasa Fujino, President and CEO of Honda Aircraft Company. "We are committed to deliver the world's most advanced light jet to our customers. We continuously improve product details to exceed customers' expectations, as today's product enhancements exemplify. Plus our program milestones in testing and manufacturing, and our progress in preparing for entry into service, illustrate Honda's commitment to provide an unsurpassed customer ownership experience."

New Product Enhancements
Honda Aircraft is the first manufacturer to announce and demonstrate plans for a new 40/60 display configuration on the Garmin® G3000 Primary Flight Displays for the HondaJet. This enhancement provides pilots a more user-friendly visual scan of additional flight information in a concise format that contributes to improved situational awareness and safety. The pilot or co-pilot can select and see more information within a tile that uses 40% of the width of each of the 14-inch wide, high-resolution primary flight displays.

Honda Aircraft unveiled plans for a new Cabin Management System (CMS) and updated production aircraft interior. The new CMS will enable passengers to use a wireless mobile device, such as a tablet or smartphone, to view real time flight information and to control the HondaJet cabin's lighting, temperature, music, and window shades for enhanced comfort and productivity.

The updated HondaJet fuselage model, on display at EBACE this week, uses production components, and showcases the new 40/60 primary flight display, the new CMS, and the latest HondaJet seating, cockpit and cabin interior appointments.

Recent Certification Program Milestones
Honda Aircraft announced the first flight of its fourth FAA-conforming HondaJet at today's briefing, as noted in a related press release. The company also announced other important milestones in its certification and manufacturing program.
Honda Aircraft is conducting several FAA structural tests and has passed the ultimate load structural testing with the HondaJet's conforming structural test aircraft.

This ultimate load structural test placed loads of up to 150% of design limit load on the entire aircraft with various conditions. The company also has conducted several system tests and completed major tests in areas such as landing gear drop certification testing. It also has conducted wind tunnel icing test for verification of the HondaJet's ice protection system.

Progress in Preparation for Entry into Service
Honda Aircraft announced that manufacturing began for the first full motion, Level D HondaJet flight simulator at FlightSafety® International's production facility near Tulsa, Oklahoma. This first simulator will be based at the HondaJet Training Center at Honda Aircraft headquarters campus in Greensboro, North Carolina, in the first half of 2013, and will play a vital role in HondaJet pilot training. FlightSafety International is the official HondaJet pilot training and maintenance training provider.

"The design and manufacture of the new HondaJet full flight simulator is underway," said Bruce Whitman, President & CEO, FlightSafety International. "We appreciate and value our close working relationship with Honda and together look forward to providing training in conjunction with aircraft deliveries."

Honda Aircraft also unveiled renderings and announced it has begun the process to build the new $20 million state-of-the-art service center (Maintenance Repair Overhaul facility) at its world headquarters campus at Greensboro, North Carolina. Site preparation, began in February 2012 on the 54-acre extension to Honda Aircraft's now 133-acre campus and continues in earnest. Groundbreaking for construction is on track for this summer, with completion of the building in summer 2013, prior to the aircraft's entry into service.

About HondaJet
HondaJet is the most advanced light business jet aircraft, with best-in-class advantages in performance, comfort, quality and efficiency. The HondaJet is the fastest, highest-flying, most quiet and most fuel efficient in its class. The HondaJet incorporates many technological innovations in aviation design, including a unique over-the-wing engine-mount configuration that dramatically improves performance and fuel efficiency by reducing aerodynamic drag. This airframe design reduces cabin noise and ground-detected noise when overhead and allows for a more spacious cabin and greater cargo capacity. The HondaJet is powered by two highly fuel-efficient GE Honda HF120 turbofan jet engines, and is equipped with the most advanced glass flight deck available in any light business jet, a Honda-customized Garmin® G3000 next-generation all-glass avionics system with a class-leading layout of three 14-inch landscape-format displays and dual touch-screen controllers. The HondaJet is Honda's first-ever commercial aircraft and lives up to the company's reputation for superior performance, efficiency, and value.

About Honda Aircraft Company
Honda Aircraft Company, a wholly owned subsidiary of American Honda Motor Company, Inc., was founded in 2006 though has its heritage in more than 20 years of ground-breaking aeronautical research and development. At Honda Aircraft's World Headquarters campus in North Carolina, the birthplace of aviation, the company's associates work in more than 500,000 square feet of state-of-the-art R&D, Manufacturing and Administration Headquarter buildings to develop, produce, market and support the HondaJet with HondaJet dealers. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motors is still alive today as Honda Aircraft fulfills one of Honda's long-standing dreams to advance human mobility skyward.

www.hondajet.com

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HondaJet: HondaJet

Sun, 13 May 2012 04:00:00 -0700

HondaJet

HondaJet: Fourth FAA-Conforming HondaJet Achieves Its First Flight

Sun, 13 May 2012 04:00:00 -0700

Honda Aircraft Company today announced that its fourth conforming HondaJet aircraft, referred to as "F3," successfully completed its first flight last week on May 4, 2012. This first flight milestone was a key highlight amongst many, in an overall program update the company reported in a briefing at the European Business Aviation Convention and Exposition (EBACE) in Geneva, Switzerland, underscoring the HondaJet's progress and momentum toward certification.

The F3 aircraft, painted in a unique and striking yellow and white signature HondaJet paint scheme, began its first flight with engine startup at 10:40 am Eastern Time and lift-off at 10:57 am, on May 4, 2012, from Honda Aircraft Company's world headquarters at the Piedmont Triad International Airport in Greensboro, North Carolina.

Stefan Johansson, pilot-in-command, and Howard Judd, co-pilot, completed several checks during the flight, including: takeoff and climb; landing gear and flap operations; aircraft handling; air data system checks; and an Instrument Landing System approach using the flight director. Overall, the aircraft performed smoothly during its 74-minute flight, according to the pilots and telemetry teams, flying as high as 11,500 feet and as fast as 313 Knots True Air Speed (KTAS).

"The first flight of F3 shows the steady advancement on our course toward delivering to our customers an aircraft that offers not only superior performance, efficiency and comfort, but also superior quality," said Michimasa Fujino, President and CEO of Honda Aircraft Company. "We continue to see refinement in reliability and quality of our aircraft. We are successfully establishing our manufacturing foundation and process that contribute to creating high quality product, as well as to a great flying performance and experience, as our pilots report from just our first week of flying F3."

Honda Aircraft has now completed four FAA-conforming aircraft. Three of these aircraft are in its flight test fleet, plus one additional aircraft is in its structural ground test program. Earlier FAA-conforming HondaJet flight test aircraft have already achieved key benchmarks that meet or exceed the aircraft's designed performance goals of a maximum speed of 420 KTAS, maximum cruise altitude of 43,000 feet, climb rate of 3,990 feet per minute, and more.

The F3 aircraft is to be used primarily for avionics and electrical system flight testing elements within the HondaJet certification program. The aircraft has begun its test mission work in earnest.

"With regard to our new color choice for F3, yellow may be unconventional for a business jet, but the HondaJet is a new generation, advanced light jet with high performance and efficiency." continued Fujino. "HondaJet represents sportiness with high efficiency, so my choice of this special yellow for F3 expresses Honda's passion for, what we call, our ‘sports car in the sky.'"

Tue, 20 Dec 2011 06:20:00 -0800

Honda Aircraft Company today announced on the one-year anniversary of flight testing of its first FAA design-conforming HondaJet aircraft, that its third conforming aircraft, referred to as "F2," joined flight test and has been conducting extensive flight testing since its first flight on Nov. 18, 2011. This milestone marks important progress toward the HondaJet's certification.

The F2 aircraft's first flight test began with engine startup at 2:04pm Eastern Time and lift-off at 2:21, on Nov. 18, 2011, from Honda Aircraft Company's world headquarters at Greensboro's Piedmont Triad International Airport.

The team completed a variety of checks in this first flight, including: takeoff and climb; landing gear operation; flap operations; aircraft handling; air data system checks with instrumentation; and an Instrument Landing System approach using the flight director. Overall, the aircraft performed quite well, according to the pilots and telemetry teams. Since this first flight, Honda Aircraft has expanded F2's performance envelope as the aircraft has begun its test mission work in earnest.

"The first flight of a flight test aircraft is an important milestone for an aircraft certification program, and the fact that we achieved F2's first flight shortly after receiving its engines illustrates our team's preparation and readiness," said Michimasa Fujino, President and CEO of Honda Aircraft Company. "F2's first flight was the result of extensive planning, hard work and execution by many teams and individuals across our organization and our supply chain partner network. The aircraft's performance is as expected and flying in the aircraft is exhilarating."

The first FAA-conforming HondaJet, F1, which flew for the first time on Dec. 20, 2010, has already achieved key benchmarks that meet or exceed the aircraft's designed performance goals. In March, Honda Aircraft reported the aircraft achieved a maximum speed of 425 KTAS (489 mph) at 30,000 feet, surpassing the company's performance commitment of 420 KTAS. The aircraft has since achieved a climb rate of 4,000 feet per minute, beating its target of 3,990 FPM, and a maximum operating altitude of 43,000 feet.

"While the flight test aircraft are highly visible and vital to our certification program, our structural test aircraft also are just as essential to Honda Aircraft's certification program," continued Mr. Fujino. "In 2011, we made major progress on FAA structural component tests and entire aircraft structural tests with the second conforming aircraft, ST1, and we successfully completed all limit load tests for the aircraft structure."

Honda Aircraft plans to begin flying two additional flight test aircraft, F3 and F4, in 2012. The company also plans to begin structural testing with additional structural test aircraft in 2012.

About Honda Aircraft Company
Honda Aircraft Company, a wholly owned subsidiary of American Honda Motors Inc., was founded in 2006 though has its heritage in more than 20 years of ground-breaking aeronautical research and development. At Honda Aircraft's World Headquarters campus in North Carolina, the birthplace of aviation, the company's associates work in more than 500,000 square feet of state-of-the-art R&D, Manufacturing and Administration Headquarter buildings to develop, produce, market and support the HondaJet with HondaJet dealers. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motors is still alive today as Honda Aircraft fulfills one of Honda's long-standing dreams to advance human mobility skyward.

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Connect to Honda:
HondaJet: http://www.hondajet.com
Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (for media only): http://www.hondanews.com
Honda in America: http://www.hondainamerica.com
Honda on Twitter: http://www.twitter.com/americanhonda
Honda on Facebook: http://www.facebook.com/honda
Honda on YouTube: http://www.youtube.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

HondaJet: Honda Aircraft Company to Build New HondaJet Aircraft Maintenance Facility in Greensboro, North Carolina

Mon, 10 Oct 2011 14:15:00 -0700

Honda Aircraft Company, along with senior officials from the State of North Carolina and the Greensboro Economic Development Alliance, today announced Honda's selection of Greensboro, North Carolina, as the location for its new HondaJet Maintenance Repair and Overhaul (MRO) facility. The company will invest an additional $20 million to build the new MRO facility, bringing its total capital investment for construction of its North Carolina facilities to more than $120 million.

Honda Aircraft made the announcement at the National Business Aviation Association (NBAA) Convention, the world's largest business aviation annual event, held this year in Las Vegas, while North Carolina Governor Bev Perdue and Triad area officials made a simultaneous announcement in Greensboro, North Carolina.

Honda Aircraft's MRO facility will provide services for HondaJet owners that complement the services they receive at facilities across its HondaJet dealer network in North America and Europe. These services include heavy maintenance services, such as extensive repair or overhaul work best provided by the aircraft OEM. This MRO plan demonstrates Honda Aircraft's focus on providing an unsurpassed ownership service experience for HondaJet customers from the very first customer delivery.

"We intend to offer HondaJet customers an overall ownership experience that is second to none in business aviation and one that is commensurate with all the best attributes of Honda," said Michimasa Fujino, President and CEO of Honda Aircraft Company.

The selection of North Carolina also underscores Honda's continued, significant investment in the HondaJet program, and its commitment to the Piedmont Triad region of North Carolina.

"After a rigorous evaluation of various site alternatives, we concluded that we could best serve our customers and complement HondaJet dealer service facilities by placing our MRO facility here in North Carolina, where we are delighted to begin writing this next chapter of our growth," said Fujino. "This will also reinforce Honda's contribution and support to continue developing the aviation and aerospace cluster in the Piedmont Triad Region."

Honda Aircraft will expand its already substantial presence at the Greensboro Piedmont Triad Airport (PTI) with this new MRO facility. The MRO facility will be an expansion of the company's World Headquarters campus, where its state-of-the-art R&D, Manufacturing and Headquarter buildings today encompass more than 500,000 square feet of space on approximately 80 acres.

"Honda's decision to expand their Greensboro facility validates the strength and vitality of our aviation cluster, and their plan to invest an additional $80 million and create 419 more high-paying jobs demonstrates Honda's commitment to our community and to the entire State of North Carolina," said Dan Lynch, President of the Greensboro Economic Development Alliance. "We have 180 aerospace companies in the state employing more than 9,500 workers, but Honda Aircraft Company is the crown jewel."

"My top priority is creating jobs and it's clear that we've got momentum when global companies like Honda Aircraft Company decide to expand operations in North Carolina," said Gov. Perdue. "North Carolina is attractive to companies because of our skilled workforce and excellent business climate. This will enhance our aerospace cluster in the Triad."

"No matter where I go in North Carolina, the issue everyone talks to me about is jobs," commented U.S. Senator Kay Hagan. "That is why today's announcement is so important for North Carolina and for Greensboro. I am thrilled that Honda Aircraft will be bringing an additional 400-plus high-paying jobs to Greensboro."

Honda Aircraft has leased 54 additional acres at PTI Airport. The new MRO facility will make use of 20 of these acres. With current and future expansion, Honda Aircraft is leasing more than 130 acres at PTI Airport.

Design of the MRO facility, which is expected to encompass more than 80,000 square feet, will be finalized in the first quarter of 2012, with construction scheduled to begin in the second quarter of 2012, and occupancy to begin in the first half of 2013. This timing supports the HondaJet's scheduled certification and entry into service in mid-2013.

HondaJet: Honda Aircraft Company, Inc. Took Wraps Off World Headquarters

Tue, 12 Jul 2011 12:37:00 -0700

Honda Aircraft Company, Inc. Took Wraps Off World Headquarters

HondaJet: Honda Aircraft Company, Inc. Took Wraps Off World Headquarters

Tue, 12 Jul 2011 12:37:00 -0700

Honda Aircraft Company, Inc. Took Wraps Off World Headquarters

HondaJet: Honda Aircraft Company, Inc. Took Wraps Off World Headquarters

Tue, 12 Jul 2011 12:37:00 -0700

Honda Aircraft Company, Inc. Took Wraps Off World Headquarters

HondaJet: The FAA-conforming HondaJet Has Now Achieved Maximum Speed

Mon, 16 May 2011 22:57:00 -0700

The FAA-conforming HondaJet Has Now Achieved Maximum Speed

HondaJet: FAA-Conforming HondaJet Reaches Maximum Operating Altitude of 43,000 Ft.

Mon, 16 May 2011 22:57:00 -0700

Honda Aircraft Company, Inc., today announced at the annual European Business Aviation Convention & Exhibition (EBACE) in Geneva, Switzerland, that it has successfully completed additional milestone flight tests with its FAA-conforming HondaJet, including the achievement of a maximum operating altitude of 43,000 ft. This accomplishment follows soon after Honda's advanced light business jet recorded a maximum speed of 425KTAS (489 mph) during flight testing at the company's Greensboro, North Carolina, world headquarters facility.

The 43,000 ft. mark – reached on April 27, 2011 – confirms the company's maximum-operating-altitude performance commitment to customers for the FAA-conforming HondaJet. In addition, the aircraft has achieved a climb rate of 3,990 ft./min., confirming another important performance parameter for the delivery aircraft.

"We are very encouraged by the achievement of these important performance milestones at this early phase of the HondaJet flight test program," said Michimasa Fujino, Honda Aircraft Company President & CEO. "Our flight test data indicate that the aircraft is performing as expected, and our team continues to work hard to realize additional performance milestones as we move forward."

The first FAA-conforming HondaJet (F1), which achieved first flight on December 20, 2010, will soon be joined by additional conforming aircraft to supplement the company's certification efforts. A second conforming aircraft (ST1) already has been completed and undergone extensive structural testing under various load conditions to ensure conformity with all certification requirements. Furthermore, Power-On testing has been completed successfully on a third conforming aircraft (F2) that will be used for flight testing. Honda is nearing completion of function testing on this aircraft, which is scheduled to take flight this summer.

A fourth conforming aircraft (F3), to be used for additional flight testing, has progressed through the major assemblies consolidation phase and is now in the early stages of systems installation. A fifth conforming aircraft (ST2) also is planned to be completed in early 2012 to support additional stress and extensive fatigue testing. Concurrent with the assembly of conforming aircraft, Honda continues to conduct numerous component qualification tests for each aircraft system to support the certification program.

"In order to maximize the effectiveness of our flight test program and to support an accelerated certification process, we will add a sixth conforming aircraft (F4) to our certification fleet," said Fujino. "This test aircraft will take flight in spring 2012 and will support cabin systems testing, as well as functions and reliability testing. With a total of six aircraft planned to support the certification process, we believe we will have optimal resources to meet both our flight test program needs and our certification schedule.

As Honda progresses through the certification program, the company is focused simultaneously on the process of equipping and manning its new HondaJet production facility, which was recently completed on the company's Greensboro campus. Pre-production planning and preparations are in progress as equipment and personnel begin to move into the facility. Training of production staff will soon be underway to support the HondaJet production ramp-up beginning in 2012.

The 263,400 ft² HondaJet production facility integrates under one roof all aspects of assembly, painting, completion, inspection and flight testing of delivery aircraft. This unique approach to production will provide Honda with a distinct advantage within the industry by allowing the company to create the highest quality aircraft possible within a totally integrated assembly and testing environment.

About HondaJet

Honda Aircraft Company, Inc., a wholly owned subsidiary of Honda Motor Company, Ltd., has amassed orders for well over 100 HondaJet advanced light business jets. Scheduled for first delivery in the third quarter of 2012, the $4.5 million HondaJet is Honda's first-ever commercial aircraft and lives up to the company's reputation for dynamic performance together with superior efficiency.

The HondaJet incorporates many innovative technological advances in aviation design, including a unique over-the-wing engine-mount configuration that dramatically improves aircraft performance and fuel efficiency by significantly reducing aerodynamic drag in flight. This innovative approach to airframe design also lowers ground-detected noise when overhead and allows for a more spacious cabin and greater cargo capacity. The HondaJet is powered by two highly fuel-efficient GE Honda HF120 turbofan jet engines.

The production HondaJet flight deck features a Honda-customized Garmin^® G3000 next-generation all-glass avionics system incorporating a class-leading layout with three 14-inch landscape-format displays and dual touch-screen controllers for overall avionics control and flight plan entries. The HondaJet Avionics Suite is the most advanced glass flight deck available in any light business jet and provides state-of-the-art integrated avionics functionality featuring split-screen MFD capability, satellite weather, graphical synoptics, digital audio, and optional Synthetic Vision.

Learn more about HondaJet at www.hondajet.com.

HondaJet: Third FAA-conforming HondaJet Debuts

Mon, 16 May 2011 22:57:00 -0700

Third FAA-conforming HondaJet Debuts

HondaJet: The HondaJet Tows an Airspeed Calibration Cone

Tue, 29 Mar 2011 07:00:00 -0700

The HondaJet Tows an Airspeed Calibration Cone

HondaJet: HondaJet Has Achieved a Maximum Speed of 425 KTAS at 30,000 Ft

Tue, 29 Mar 2011 07:00:00 -0700

HondaJet Has Achieved a Maximum Speed of 425 KTAS at 30,000 Ft

HondaJet: FAA-Conforming HondaJet Achieves Maximum Speed

Tue, 29 Mar 2011 06:58:00 -0700

Honda Aircraft Company, Inc., today announced that the first FAA-conforming HondaJet light business jet has achieved a maximum speed of 425 KTAS (489 mph) at 30,000 ft. and a maximum Mach number of 0.72 above 30,000 ft. This achievement surpasses the company's performance commitment of 420 KTAS for the production HondaJet.

The FAA-conforming HondaJet's maximum speed of 425 KTAS was recorded on March 11, 2011.

"We are extremely pleased with the strong performance of the FAA-conforming HondaJet early in the flight test program," said Michimasa Fujino, Honda Aircraft Company President & CEO. "Our flight tests indicate the aircraft is handling and performing as expected, with excellent control harmony and stability. The HondaJet's unique over-the-wing engine mount configuration and natural laminar-flow leading edge and fuselage nose designs significantly reduce drag and greatly contribute to such outstanding performance. In addition, the HondaJet's HF120 engines are exhibiting carefree handling of thrust and are supporting top-level performance and efficiency."

Honda will continue a rigorous series of in-flight mechanical, systems and handling tests on the FAA-conforming aircraft. Flight testing of the conforming HondaJet is taking place at Honda Aircraft Company's world headquarters facility in Greensboro, NC.

To support its flight test program, Honda has completed its second FAA-conforming aircraft, which already has undergone numerous structural tests. Mating of the major components of the company's third conforming aircraft – to be used for mechanical systems flight testing – has been completed, and systems installation is now well underway on this aircraft. A fourth conforming flight test aircraft is in the final stages of mating of major assemblies and will soon enter the systems installation phase of completion. A fifth conforming aircraft also is scheduled to support additional structural testing.

While flight testing and the build of FAA-conforming aircraft continue, construction of the HondaJet production facility on the company's Greensboro campus nears completion. Honda soon will take occupancy of the 263,400 ft² production facility and begin the process of moving equipment and personnel into the facility and undertaking pre-production preparations and training necessary to support HondaJet production ramp-up beginning in 2012.

The production HondaJet flight deck features a Honda-customized Garmin^® G3000 next-generation all-glass avionics system incorporating a class-leading layout with three 14-inch landscape-format displays and dual touch-screen controllers for overall avionics control and flight plan entries. The HondaJet Avionics Suite is the most advanced glass flight deck available in any light business jet and provides state-of-the-art integrated avionics functionality featuring split screen MFD capability, satellite weather, graphical synoptics, digital audio, and optional Synthetic Vision.

Learn more about HondaJet at www.hondajet.com.

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HondaJet: Honda Premieres "The Undying Dream" Short-Film Documentary at 2011 Sundance Film Festival

Fri, 21 Jan 2011 08:00:00 -0800

As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its eighth short-film documentary, "The Undying Dream," at the Sundance Film Festival. Honda's more than 844,000 Facebook fans, as well as its YouTube channel viewers, will also get a sneak peek of "The Undying Dream" today.

"‘The Undying Dream' is about finding your unique strengths and talents and having the passion and resilience to commit to your calling," said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc. "The Sundance Film Festival is the ideal venue to present Honda's new film, as the Sundance Institute and Honda both encourage an independent spirit, taking risks to bring forth bold ideas, and realizing the power of your own dreams in the process."

Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, "The Undying Dream" brings to life a Honda corporate principle — the challenging spirit. This spirit is demonstrated in Honda's quest to pursue and achieve impossible dreams, which has led to the creation of innovative products that enhance human mobility and advance environmental consciousness.

"For our newest film, ‘The Undying Dream,' we had the opportunity to interview some truly amazing and inspirational people — Laird Hamilton, professional surfer; Ashley Fiolek, pro Motocross racer; Jeremy McGrath, Supercross champion; Takanobu Ito, president and CEO, Honda Motor Co., Ltd., and other Honda associates — who discuss their passion for achieving their dreams while realizing there's always a new goal coming up right behind it," said writer and producer Todd Carey at RPA, Honda's longstanding advertising agency of record.

"The Undying Dream" will screen at the "Honda Power of Dreams Experience," an interactive venue showcasing unique Honda products highlighting innovation, environmental leadership and advanced technology. In the exhibit, Honda will conduct demonstrations of the world's most advanced humanoid robot, ASIMO, as well as display some of the company's innovative products, such as the Honda FCX Clarity, a cutaway of the Honda CR-Z Sport Hybrid, a 12-foot scale model of the HondaJet, and Honda motorcycle products, including an interactive motorcycle rider safety and training simulator. The "Honda Power of Dreams Experience" is open to the public free of charge Fri., Jan. 21, through Wed., Jan. 26 from 10 a.m. to 5 p.m. "The Undying Dream" will be shown every hour on the half hour starting at 10:30 a.m.

Beyond the Sundance Film Festival, "The Undying Dream" will be supported in-theater and online. Spots of either 90 or 30 seconds will be featured on the YouTube masthead and full-episode players. The full-length film and corresponding 90-second trailer will also air on TiVo.

Launched in January 2009, the "DREAM THE IMPOSSIBLE" Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda's corporate philosophy at work through an intimate multimedia, interactive website.

The campaign, developed by RPA, targets 25- to 49-year-old adults with a youthful spirit, who are comfortable with technology, who value authenticity, and who are drawn to brands they can relate to, connect with, or admire.

Credits

Film

Chief Creative Officer: David Smith
Writers: Todd Carey, Curt Johnson
Agency Senior Producer: Isadora Chesler
Executive Producers: Barbara Ponce, Gary Paticoff, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes
Production Company: @radical.media
Producers: Liz Bradley, Todd Carey, Curt Johnson
Director: Ondi Timoner
DP/Lighting/Cameraman: Andrij Parekh
Editor: Ting Poo/Outpost Digital
Original Soundtrack: Q Department.
Post Production: Method Studios, CD/Flame Artist: Claus Hansen
Telecine: Co3, Artist: Siggy Ferstl
Graphic Designer: Dave Dimeola
Photographer: Davi Russo

Interactive
Chief Creative Officer: David Smith
Executive Producer, Content: Gary Paticoff
Senior Producer, Content: Isadora Chesler
Creative Director/Art: Curt Johnson
Associate Creative Director/Copy: Todd Carey
Senior Art Director/Art: David Mesfin
Senior Copywriter: Brenna Hajek
User Experience Lead: Alex Yra
Technology Director: Scott Westerfield
Technologist/Flash: Jeff Siegal

About Honda
As a company devoted to the advancement of human mobility, Honda's innovative research and development efforts during the past decade have yielded such diverse outcomes as humanoid robotics, walking assist devices, HondaJet, fuel cell electric vehicle technology, thin film solar cells, increased rice crop yields and functional nano-materials – in addition to the design and development of automobiles, motorcycles and power equipment products. Based on its belief in the value of technology to address the needs of society, it is Honda's mission to develop products that anticipate and satisfy the evolving needs of its customers while meeting society's demand for cleaner, safer, more efficient and sustainable means of transportation and human mobility.

Honda News & Views: http://www.honda.com/news

Honda Multimedia Newsroom (For Media Only):
Honda on YouTube: http://www.youtube.com/honda
Honda on Twitter: http://www.twitter.com/americanhonda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

About RPA
RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group, Mandalay Bay Resort and Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino, and it is the media planning and buying agency for Metro-Goldwyn-Mayer and Lenox Financial Mortgage. For more information, visit http://www.rpa.com.

About @radical.media
@radical.media is a global transmedia company that creates some of the world's most innovative content. The company produces and distributes television, feature films, commercials, music programming, digital content and design. @radical.media has produced award-winning projects, including the Academy Award®-winning documentaryThe Fog of War; the Grammy Award®-winningConcert for George; the Independent Spirit Award-winningMetallica: Some Kind of Monster; the pilot episode of the Emmy® and Golden Globe®winning seriesMad Men; the Emmy®-winning10 Days That Unexpectedly Changed Americafor the History Channel; the critically acclaimed seriesIconoclastsfor the Sundance Channel; and more recently,Master Class,for Oprah's new channel OWN, and the documentarySummit on the Summitfor MTV.The company is currently in production on programs for HBO, MTV, Discovery and OWN. www.radicalmedia.com

HondaJet: The Undying Dream

Fri, 21 Jan 2011 08:00:00 -0800

The Undying Dream

HondaJet: Honda Brings the "Power of Dreams Experience" to Sundance Film Festival 2011

Thu, 13 Jan 2011 08:00:00 -0800

For the first time, Honda is creating a "Power of Dreams Experience" exhibit at the 2011 Sundance Film Festival. The interactive venue will showcase unique Honda products highlighting innovation, environmental leadership and advanced technology. Festival attendees and local residents will have the opportunity to visit the "Honda Power of Dreams Experience" for six days, Fri., Jan. 21, through Wed., Jan. 26, from 10 a.m. to 5 p.m. at 268 Main Street, Park City, Utah. The venue is open to the public free of charge.

The "Honda Power of Dreams Experience" will feature live 10-minute demonstrations of the world's most advanced humanoid robot, ASIMO (Advanced Step in Innovative Mobility). Designed to someday assist people in their homes, ASIMO is the culmination of more than two decades of research and development by Honda engineers. ASIMO demonstrations will take place hourly starting at 10 a.m. and ending at 4 p.m.

Other Honda products on display inside Honda's Main Street location include the Honda FCX Clarity, the world's most advanced fuel cell electric vehicle; a cutaway of the Honda CR-Z Sport Hybrid, the first hybrid with a 6-speed manual transmission; a 12-foot scale model of the HondaJet, Honda's first advanced light business jet; and Honda motorcycle products, including a Honda Gold Wing with the industry's first motorcycle airbag, a Honda CBR250R entry-level motorcycle, a Honda PCX mid-size scooter and an interactive motorcycle rider safety and training simulator.

In the exhibit, Honda will also premiere "The Undying Dream," the eighth and newest film in its popular "DREAM THE IMPOSSIBLE" Documentary Series. "The Undying Dream" features Big Wave professional surfer Laird Hamilton, along with motorcycle racers and Honda associates (employees) sharing stories about what happens when a dream takes hold of you and drives you to succeed. "The Undying Dream" was directed by Sundance Film Festival two-time Grand Jury Prize Winner, Ondi Timoner (Cool It, We Live in Public, Join Us, Dig!). The film will screen at the Honda Power of Dreams venue every hour on the half hour.

Honda has been a supporter of the Sundance Institute and an official sponsor of the Sundance Film Festival for three years. Honda is also the exclusive sponsor of Sundance Channel's "Interview" program at the Honda Power of Dreams Studio at the Sundance Film Festival. This program will feature talent from the 2011 Sundance Film Festival selections and will run on Sundance Channel, online and via Video on Demand.

In addition, Honda is sponsoring a Sundance Institute video vignette that highlights the work of the Sundance Institute Labs in supporting independent filmmaking. The vignette will premiere at an official Dramatic Competition film premiere during the opening weekend of Sundance and will rotate prior to every Dramatic Film screening at the Sundance Film Festival. The vignette also will run on Sundance Channel, online and via Video on Demand.

Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (For Media Only): http://www.hondanews.com
Honda on YouTube: http://www.youtube.com/honda
Honda on Twitter: http://www.twitter.com/americanhonda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

Sundance Institute
Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza and Angels in America. www.sundance.org

HondaJet: Honda Achieves First Flight of FAA-Conforming HondaJet

Tue, 21 Dec 2010 13:32:00 -0800

Honda Achieves First Flight of FAA-Conforming HondaJet.

HondaJet: Honda Achieves First Flight of FAA-Conforming HondaJet

Tue, 21 Dec 2010 08:10:00 -0800