Honda Civic Tour Presents One Direction On The Road Again Kicks Off Today In San Diego, CA

One of the most highly anticipated tours of the summer kicks off TODAY when the annual HONDA CIVIC TOUR PRESENTS ONE DIRECTION ON THE ROAD AGAIN arrives in San Diego, CA. at Qualcomm Stadium. The Southern California show marks the beginning of the U.S. leg of the multi-platinum-selling band's worldwide stadium trek that has already visited countries throughout Europe, Asia and Australia. Special guests Icona Pop will join One Direction throughout their U.S. tour.

The 2015 HONDA CIVIC TOUR will take the world's #1 touring band through 17 cities across the U.S. including stops in San Francisco, Chicago, Philadelphia, New Jersey, Seattle and more. Ticketing information and additional details can be accessed via www.HondaCivicTour.com.

Continuing the HONDA CIVIC TOUR tradition, a 2015 Honda Civic, exclusively customized and autographed by One Direction expressing "the story of their lives" in more ways than one, will be on display at each tour stop. Fans will have the opportunity to enter for a chance to win the custom Civic along with flyaway trips to see and meet members of One Direction. For complete rules and to enter online, please visit www.HondaCivicTour.com.

"The fan that wins it will have a piece of our history," said Niall Horan. "We wanted to design our Honda Civic so that the colors and artwork mirrored the colors and artwork of 1D."

The 2015 Honda Civic Coupe EX-L customized by the band is painted a sleek black, interrupted by bright bursts of yellow, teal and purple on the bumpers, handles and mirrors - a colorful ode to summer days. Etched on top of the vehicle are playful white drawings and autographs from each member, highly coveted by true 1D fans.

2015 HONDA CIVIC TOUR PRESENTS ONE DIRECTION ON THE ROAD AGAIN
7/9/15 San Diego, CA – Qualcomm Stadium
7/11/15 San Francisco, CA – Levi's Stadium
7/15/15 Seattle, WA – CenturyLink Field
7/26/15 Minneapolis, MN – TCF Bank Stadium
7/28/15 Kansas City, MO – Arrowhead Stadium
7/31/15 Indianapolis, IN – Lucas Oil Stadium
8/2/15 Pittsburgh, PA – Heinz Field
8/5/15 East Rutherford, NJ – MetLife Stadium
8/8/15 Baltimore, MD – M&T Bank Stadium
8/18/15 Columbus, OH – Ohio Stadium
8/23/15 Chicago, IL – Soldier Field
8/25/15 Milwaukee, WI – Miller Park
8/27/15 Cleveland, OH – FirstEnergy Stadium
8/29/15 Detroit, MI – Ford Field*
9/1/15 Philadelphia, PA – Lincoln Financial Field
9/3/15 Buffalo, NY – Ralph Wilson Stadium
9/12/15 Foxborough, MA – Gillette Stadium
* -Icona Pop will not perform on this date.

With a staggering 94 number ones and over 50 million records sold, in just four short years, One Direction have gone from energetic pop upstarts to international superstars. As the band's song writing becomes more personal with each record, FOUR is their most stunning album yet. The album follows the global success of their sold out WHERE WE ARE stadium tour and the 3D film documentary THIS IS US. Fans also had the opportunity to relive the 2014 summer tour with the release of their second film WHERE WE ARE: THE CONCERT FILM, which broke records as the biggest ever Event Cinema audience across one weekend. Add all this to their 3 billion YouTube views, 109 million combined Twitter followers and 33 million Facebook fans and One Direction is more than a worldwide phenomenon.

Join the conversation: 
#HondaCivicTour
#OnTheRoadAgain1D

For more info, visit:
http://www.onedirectionmusic.com   
http://www.HondaCivicTour.com
http://www.columbiarecords.com
http://www.livenation.com

The ON THE ROAD AGAIN 2015world tour also includes 6 additional dates scheduled in Canada. Tickets are still available at www.livenation.com.

ONE DIRECTION CONTACT:
Mike Navarra / Columbia Records
mike.navarra@sonymusic.com
310 272 2167

LIVE NATION CONTACT:
Victor Trevino
victortrevino@livenation.com

HONDA CONTACT:
Robyn Eagles
Robyn_Eagles@ahm.honda.com

About Honda Civic Tour
Produced by Marketing Factory, the Honda Civic Tour brings innovation to the masses by combining automotive technology and contemporary music. With almost three million fans having attending Honda Civic Tour concert events since 2001, Civic Tour has established itself as one of the nation's most compelling, successful music concert tour franchises. Civic Tour has provided concert-goers with an exclusive, interactive concert experience featuring up-close and personal access to their favorite bands, including Maroon 5, Linkin Park, blink-182, My Chemical Romance, Paramore, The Black Eyed Peas, Fall Out Boy, Everclear, Incubus, Good Charlotte, New Found Glory, Dashboard Confessional and Panic! at the Disco. www.HondaCivicTour.com

About Icona Pop
Chart-topping Swedish duo Icona Pop made a welcomed return this week with their brand new single "Emergency." The upbeat and infectious dance-floor filler makes the perfect companion to summer and taste of what's to come from the feisty and magnetic duo. Since hitting the scene in 2012 with their triple platinum hit single "I Love It ft. Charli XCX," Aino Jawo and Caroline Hjelt have become household names as Icona Pop following the 2013 release of their debut album, "This Is… Icona Pop."

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

About Honda Civic
The Honda Civic is not only the best-selling compact car in the United States to individual buyers in each of the past two years1, it is the best-selling car to buyers 35 and under for the past decade2. The Civic lineup embodies the Honda brand values of 'clean, safe and fun' with the Civic HF achieving an EPA-estimated fuel economy rating of 41 mpg on the highway. The Civic Hybrid's EPA-estimated fuel economy rating is 44/47/45 city/highway/combined. The Civic Sedan has earned top safety ratings from NHTSA and was the first small car to earn a 'TOP SAFETY PICK+' designation from IIHS. Now in its ninth generation, the Civic remains one of the most fun-to-drive compact cars on the road today. The Civic Sedan starts at a suggested retail price (MSRP) of $18,490 and is available at Honda dealerships nationwide. For high-resolution photos, broadcast quality video and media information of the entire 2015 Civic lineup, please visit www.hondanews.com.

About Marketing Factory
Since 1999, Marketing Factory Inc. has built entertainment properties, sponsorship activations, and media promotions to create entertaining and authentic interactive customer experiences in both physical and digital spaces. The company has actively worked with Honda since 2000, serving as producers of the award-winning annual Honda Civic Tour and currently serves as a primary music marketing agency for American Honda Motor Co., Inc.

About Honda Stage
Building on its deep foundation in bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including Live Nation, iHeartMedia, Revolt, YouTube and Vevo to produce and distribute some of the best original, high-quality music content available under the Honda Stage name, through a combination of live events and exclusive online content. Honda Stage offers music fans access to custom live and online music programming and performances, behind the scenes content, artist interviews and more at www.YouTube.com/HondaStage. With the launch of Honda Stage on YouTube, Honda becomes a major music curator, as YouTube is the largest distributor or music content and the number 1 environment for music viewing.

About COLUMBIA RECORDS
One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment. Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

1 Based on IHS Automotive, U.S. new vehicle retail registrations for 2013 and 2014 in the Non-Luxury Compact Car Segment

2 Based on IHS Automotive cumulative new retail vehicle registration and age of head of household data for CY2004-2014.

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